With a home business, the quest for the Holy Grail is how to attract successful entrepreneurs who will join your business and earn a passive income for you. How do you do this?
That is the million-dollar question, and the ability to get your presentation in front of the winners, versus the whiners, will make or break your home business. You’d think it would be easy…after all, who doesn’t want to work at home and earn money online?
It’s true that lots of people want to earn money online but very few of them want to actually do any work…here I allow myself a professional ‘LOL’…and of those who are willing to do work, even fewer have the money to invest in their home business.
Attraction Marketing is an esoteric and secret concept that focuses on the exact OPPOSITE of traditional home business and network marketing teachings. You are NOT going out there trying to beat people’s doors down getting them to join your business. You are not calling leads in the hopes that they might go to your website.
Nay, instead you are simply positioning yourself as an expert who has exactly what these aspiring home business owners are searching for: a high-paying work at home opportunity with a system that they can duplicate. Create a journey and obstacles that your prospects must undergo to reach you:
1) A lead capture page that shows the power and majesty of MyInternetBusiness , or whatever home business you are promoting. But for the lead to get the full details, make them opt-in with their name, email address and optional phone number.
2) Autoresponder series that puts forth a ‘Call to Action’ for the lead to further qualify themself, such as a link to request a callback or view a certain portion of the MyInternetBusiness tour.
3) Write articles on the various techniques and aspects of internet marketing, particularly advanced Search Engine Optimization and Search Engine Marketing techniques. Training in these strategies is in HIGH DEMAND, and you acn easily position yourself as an expert by offering tantalizing glimpses of the knowledge you have gained through MyInternetBusiness…and directing your readers to your capture page to receive your FULL training!
Why on earth would you want to make it so hard for your prospects to reach you? Simply put, it weeds out the whiners from the winners. If someone can’t even invest the time to request more information or look over a certain video, do you really think that they will put in the effort to makes sales when they actually JOIN your home business?
I don’t think so either. So every step you make your prospects take qualifies them further, in the hopes that they may one day receive a phone call from you, the home business guru, to be considered to have a chance to join your home business!
The ones who are serious will seek you out, and you won’t be wasting your time on the losers who never do anything.
To your success in attracting the winners to your Home Business!
Rob Hunter
1 response so far ↓
1 Lambert - Home Business // Jul 15, 2008 at 4:59 am
As per my knowledge, The first thing that you need to know about network marketing is that it is often times referred to as multi-level marketing as well.
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