MyInternetBusiness Leader Rob Hunter’s Blog

My Internet Business Details, Reviews, and Mentoring from Rob Hunter

MyInternetBusiness Leader Rob Hunter's Blog

Why a Good Autoresopnder is Critical for Your Internet Business

June 27th, 2008 · 2 Comments

Perhaps you are an associate of Passport to Wealth…perhaps Abunza…perhaps MyInternetBusiness.

Or maybe you are just into affiliate marketing, or MLM. No matter what online venture you may be involved with, you NEED a reliable way to reach out to your customers, prospects, and team members with fresh information and promotions.

Why? Because, in the words of Jim Rohn, ‘There are pennies in the sale and a fortune in the followup.’

You may have a customer who bought a digital product from you, for $7. If you get him into your autoresponder, than in the future, you might turn him into an associate for MyInternetBusiness and put $2000 in your pocket!

Internet marketing studies show that most online consumers will not buy until they have seen an offer 5-7 times. And this doesn’t mean that they will automatically buy at that point, either. But after seeing your proposal 5-7 times, that is when they are MOST LIKELY to be receptive to a personal invitation.

That makes this an ideal time to follow up with the customer by phone, or have your sales assistant do it for you, if you have that luxury :-)

When you have an autoresponder, hooked in to a good lead capture page, your visitors will opt-in, giving you permission to contact them in the future, and be automatically redirected to your main presentation…be it a powerful video tour, like in MyInternetBusiness, or a strong sales letter, etc. At the same time, the opt-in form will add them to your email list in your autoresponder, which will immediately send them your first follow-up sales letter, than the rest of your messages over the course of the next month or so.

Why is this so crucial? Well, let’s examine what happens if you DON’T have an autoresponder…the visitor who finds your site will be taken right to your tour. Very few prospects are ready to whip out their credit cards and buy right there and then…after seeing as much as they want to see, they’ll hit that red X to close their browser, meaning to return, except they won’t be able to find YOUR website again if they want to…no, more likely, they will find someone ELSE’s website and join the business with them, instead of you…even though you did the work!

Kinda sucks, eh? That’s why you need to have automated followup letters going out to them and presenting clear Calls to Action, with the link back to your main site readily available.

But I’ve got my COMPANY autoresponder, why do I need one of my own?

Although it’s nice to have a company autoresponder, you give up all the CONTROL…you can’t send personal broadcasts, which is really the Holy Grail of internet marketing. You should be able to send whatever message you want to your mailing list, whenever you want, and you can’t do that with a company autoresponder. You also can’t tweak or adjust the sales letters, or use your own…and finally, you usually can’t import your own leads

Bottom line…you need your own autoresponder for your internet business…my internet business…any internet business! It only costs like 19 bux a month, and will pay big big dividends as you market to your network again and again.

I hope you all enjoy your weekend as much as I’m going to,

Rob Hunter

P.S. My personal favorite autoresponder service is Aweber. It is so incredibly easy to use, has the best deliverability in the industry (because they are so anal about making everyone follow safe email rules), and again, for $19 a month, you won’t get this value anywhere else.

Tags: MLM · My Internet Business · MyInternetBusiness · Passport to Wealth · Rob Hunter · abunza · autoresponder · digital product · internet business · internet marketing · jim rohn

2 responses so far ↓

  • 1 Steven Chappell // Jul 29, 2008 at 9:43 am

    Where would we be without Aweber, eh Rob?!

    Great information.

    Thanks Rob.

  • 2 Steven Chappell // Jul 29, 2008 at 9:45 am

    Where would we be without Aweber, eh Rob?!

    Great information.

    Thanks.

Leave a Comment