Love…hmm, actually that’s not quite the word I was looking for.
LOATHE, yes, that is it! I absolutely LOATHE Facebook’s advertising program! I despise it and think it should go to hell and be raped by the devil.
Why?
Well, it’s like this…I noticed in my Godaddy account that I had an advertising credit that I could claim $20-$50 free if I start a new account with Google Adwords, Yahoo Search Marketing, or Facebook advertising.
I already had Adwords and YSM accounts, and didn’t feel like starting a new one, so I said hey why not, let’s take the $50 advertising credit with Facebook.
I’ve got a lovely low-priced product, the 1-2-3 Power System, that will probably sell very well on Facebook, a market with mostly younger people who would be happy to make more money than they are now.
I set up the account with Facebook advertising, entered in the coupon credit, all was going well. The interface is fairly easy to use, and I wrote up a nice ad, put in an inspiring picture, set my daily budget, and hit Submit.
Seconds later, I got a love letter from Facebook telling me that my 123 Power System ad was rejected!
What?? Ok, I took a careful look at the advertising policies. Your ad has to be an accurate representation of exactly what the reader will find on your website, blah blah. Ok. My ad was meant to send visitors to a 1-2-3 Power System lead capture page which offers a free report for opting in.
I rewrote my ad to focus on the free report and the lead capture page itself, rather than the 1-2-3 Power System website itself. Done, Submit.
Seconds later, in my email box: Facebook Ads Alert: Ad Disapproved
GAH!! What now? I went to edit my ad to see if I could tweak it a little–and discovered that the wonderful Facebook advertising program doesn’t even let you edit your disapproved ads! So you have to delete it and start from scratch!
DISCLAIMER: It may be possible that you CAN actually edit disapproved Facebook ads, and that I am just a retard and couldn’t figure out how. But I don’t think so.
Wow…my first love Google Adwords, and even Yahoo search marketing, were nowhere NEAR as Nazi-ish in their advertising guidelines.
‘No ad for you!’
Next, I tried copying an ad that Facebook had already approved, and was running for someone else. I figure let’s just see if this’ll work, eh? It wasn’t an ad for the 1-2-3 Power System, but they looked to be selling something similar.
This time, it took about an hour. Then: Facebook Ads Alert: Ad Disapproved
Dear Sweet Baby Jesus, thank you for sending Facebook to test me, LOL.
Ok, reality check. I’m not really upset about this, as you might guess from my writing–I just think it’s amusing and blog-worthy. Perhaps anyone else who is considering advertising with Facebook might read this and decide it may not be worth the trouble!
Good luck in your own advertising,
Rob Hunter
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