123 Power System Leader Rob Hunter’s Blog

The 123 Power System has been good to me, of that there is no doubt. Over $2132 in sales from the fax broadcast, and many more sales just from my 123 power system youtube videos, hub pages, squidoo site, etc.

And this is for someone who has never done a fax broadcast in his life, doesn’t own a fax machine, and had no idea it was even a potentially-lucrative method of advertising until I got my hands on and read the 123 Power System cover to cover.

To my surprise, however, I have been receiving phone calls and emails from people who are already in the 1-2-3 Power System, but who have not been successful with it yet!

How is it that everything I touch with this low-ticket business opportunity and marketing course is turning to gold, but other people can’t make a sale to save their lives?

I’ve been thinking about it a lot, and I believe I’m ready to share the results.

LACK OF TEAM SUPPORT Several of the people I’ve spoken with don’t have any sort of team infrastructure in place–except maybe a duplicated training site that they don’t understand, and no one will explain to them.

Having a mentor who will help you through the steps is key to making the 123 Power System work for you.

EXCESSIVE RELIANCE ON INTERNET MARKETING Guys, the 1-2-3 Power System was designed so you DON’T have to compete with everybody and their dog on the internet…I see people spending $1-$2 per click in PPC on Google Adwords promoting some flavor of the generic 123 power system sales page, and I just shake my head.

To make this work for you, you need to TRY the offline marketing methods. They are pricey but they WORK, and the returns are phenomenol.

LACK OF EFFECTIVE FOLLOWUP As mentioned above, when people are promoting that sales page, unless their customer pulls out their credit card right on the spot and buys, they may lose that customer to another dealer whose website the customer finds when they finally decide they are ready.

A strong, compelling lead capture page and autoresponder followup series is KEY to turning website visitors into sales, and it seems to me that very few online dealers have lead capture pages.

Part of this is because it isn’t included in the $457 website setup option–all that a customer gets with that is the product plus the sales page.

$257 for a cut-and-paste sales page is a waste of money IMO, and I always create lead capture pages and turnkey autoresponder setup for those who buy the upgraded 123 Power System from me.

RELYING ON THE ‘CANNED’ AD COPY There are several ads included in the 123 Power System, that you can duplicate for classifieds, fax broadcasting, email broadcasting, etc.

Don’t.

Why? The 123 power system has been around for 3 years, and people have SEEN those stale, old ads. Write your own!!

There is a great resource on the CD that comes with your package that teaches you how to write awesome fax copy. I devoured this book and put it to use right away, and I think that accounts for my success.

LEARN TO WRITE COPY, OR PAY SOMEONE WHO IS GOOD AT IT TO WRITE YOU SOMETHING UNIQUE.

LACK OF CONSISTENCY Some people run one or two ads, and then give up. You have to be advertising consistently to get your flyer, postcard, website, etc in front of the eyes of a steady stream of targeted prospects.

This is true of any business–if you stop advertising, you stop selling.

Confucius says, “Man who thinks he cannot afford advertising, need to advertise business for sale.”

Actually he didn’t say that, but you get the idea.

Well, hopefully, this has given you some insights into what you need to do to make the 123 Power System work for you.

If I can be of additional assistance, with creation of a custom-branded lead capture page, autoresponder setup, or a unique fax flyer that you can use, please do not hesitate to contact me.

Rob Hunter
386-747-3741
rhunter AT mustang-solutions DOT com