123 Power System Leader Rob Hunter’s Blog

The 123 Power System prides itself on being almost idiot-proof (with the understanding that when you make something idiot-proof, they build a better idiot!). Why, then, am I contacted often by intelligent people who bought the 123 Power System, and are struggling with it?

Well, in almost every case, it has been Operator Error–the individual has not successfully IMPLEMENTED the 123 Power System, and that missing piece(s) is the cause of the failure.

In this blog, I am going to run down some of these common missing pieces that is causing 123 Power System owners to struggle.

1) Sales Letter Not Ready, Not Customized The sales letter/special report is the lifeblood of the 123 Power System, and really is what makes it tick. Getting that sales letter into the hands of as many quality prospects as possible is the key to making sales.

You may not know it, but the sales letter is on the CD that came with your 123 Power System, as a word document. I think it is titled ‘Mailing Piece’ or something similar. It is 100% CRITICAL that you take this document, customize it, add in your name and contact information, change it a bit so it says what you want to say, and print out a bunch of these.

That way, when your prospects respond to your marketing and request a copy of the sales letter, you can send it out to them right away. This ’special report’ is also at least part of the enticement on your lead capture page to get people to opt-in, so be sure to add it as an attachment to your first Aweber or other autoresponder message.

2) No 800 number If you don’t include an 800 number on your advertising, you are taking away one popular way for your prospects to respond to you, learn about your offering, and request a copy of the special report/sales letter. With fax broadcasting, about 10% of responses come from the 800 number. With postcard advertising, it is more like 60%!!

Not having an 800 number will gimp your response rate, and getting it is cheap. So why not get it?
I personally use Kall8.com, and it costs me all of $2-$7 a month.

Take the 5 minutes required to set up your RECORDED VOICE MESSAGE giving some information on the 123 Power System and encouraging your callers to request a copy of the special report sent to their mailing address.

3) No website, or no lead capture page Under the same venue, if you are marketing the 123 Power System and you don’t have a website complete with lead capture page, you are seriously gimping yourself. I found about 20% of responses came via lead capture page on fax broadcasting, and 40% on the postcard campaign.

But just a sales page by itself is virtually useless IMO, since very, very few people pull out their credit card right on the spot.

No, you need a lead capture page, integrated with autoresponder to follow up with these prospects and keep them coming back to your website the 5-7 times it normally takes for a customer to buy.

4) No Advertising Believe it or not, this is a common KILLER of any and every business opportunity. Jane Doe invests in a product or opportunity, and is all excited that she is going to work for herself and bring in some extra money on the side, then one day quit her job and just run her own business.

Then she reads some home business horror stories on the internet and loses her nerve, and never runs a single ad for her business.

Tragic! But if you’ve been in this industry for any length of time, I’m sure you’ve had many stories like her in your downline/organization. I’ve spoken to several 123 Power System owners who are having trouble because they’ve never made a single sale, and asked them what they’ve done for advertising and…nothing!

And they wonder why their business isn’t thriving??

Well, those are the most common omissions that are holding back affiliates of the 123 Power System from the success they dream of. If you are one of them, then I hope this blog has been of help to you. If not, perhaps you know someone who is, and would be so kind as to email this link to them!

Wishing you much success,

Rob Hunter