123 Power System Leader Rob Hunter’s Blog

Now there’s a good question. If you have been reading my past blogs, you’ll see that I have heavily favored SEO marketing vs PPC for promoting My Internet Business.

Well, I found Jesus so to speak, and now I favor BOTH.

Why?

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Well, I think that just about covers it! So if you are researching MyInternetBusiness or Passport to Wealth–or internet marketing in general, for that matter–then I hope this blog entry has been of some help to you in your evaluation!

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So this goes out as a message to anyone who is struggling with their internet business…you may be just wasting your money on paid advertising campaigns. If there was any one advertising campaign that would result in sales every single time, everyone would be buying it! But there just isn’t. You need to…

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In the past, creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found. These days are now gone, regardless of what some naïve or misleading SEO experts might still tell you.

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It is somewhat gratifying to watch the MyInternetBusiness system in action…in this case, seeing my lovely wife Sarah transform from a complete internet ignoramous to a knowledgable and effective marketer. Just recently, she decided she wanted to start helping with the business, which is great, since I am busy with so many other things.

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So why is traffic from search engine optimization the best? Well, for one, it’s free (unless you hire one of those cheesy SEO companies that call you up trying to reverse market you and sell you their $6000 service…no thanks!). You don’t need to hire anyone to do your SEO for you, it really is worth it to get educated and learn how to do it on your own.

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80% of my sales for Passport to Wealth come from generic search engine traffic. Doesn’t cost a penny…and yet it’s one of the hardest internet marketing techniques to master. In this blog I am providing a copy of an excellent article that teaches some great methods for SEO.

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One of the first things I teach to new internet entrepreneurs is how…and why…to track their advertising campaigns. In this blog entry, I’m going to teach you both, and if you implement what I show here, it will have a very positive effect on your online business.

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The sad thing is, 98% of people in this industry don’t know the answers to those questions. That’s why they fail, and never earn money online. And although they may seem like simple enough questions, in reality they aren’t simple at all…and knowing the answers is the difference between those who make thousands or tens of thousands a month, and those who never make a dime.

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So the question is, how do you decide which KEYWORDS you should be embedding your links into?

You should embed your links into the keywords which you want (and realistically expect) to be found. You might WANT a visitor to find you by searching for ‘Home Business’ on Google…but realistically, there are literally hundreds of millions of sites competing for that keyword. So the odds of securing a first-page position with ‘Home Business’…

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